At the graduation year 2024, schoolchildren shouted the mysterious word “escheker” with all their voices. What this means was unknown to any adult. And Ichkeria was heard by individual parents and teachers. This is the name of the self-proclaimed state of the Chechen Republic. But reality turned out to be more commonplace.
What does eshkerey mean
For the first time having heard this set of sounds, it seems that this is non-Russian speech. But in one of the Turkic languages (Chuvash) there is the word "esker", which in translation sounds like a gang.
But today's youth is not looking for sources for slang in the cultural heritage of Russia. And such an interesting word, which is known to any modern teenager, was borrowed from their American peers. But in America there is another word, or rather, the phrase “let’s get it,” which is heard by Russians as “esketit”.
Translated into the native language, it sounds like:
- "Come on."
- "I need this." In this case, it refers to finances.
- "Are you weak?"
- "Do not be a coward and a wimp!".
Yandex word selection service says that this word appeared on the expanses of our country from the English-speaking Internet in the early spring of 2024. And won fame in a few days. The peak of its popularity falls on July 2024.
Almost at the same time, synonyms for him in his native language were invented:
- Yeshkere.
- Yeshkere.
- Eshkere.
Where did it come from
At the very beginning of his journey, the rapper Lil Pump (Gezzi Garcia) established cooperation with a hip-hop artist who has the creative pseudonym Smokepurpp. Back in school, Garcia visited his friend’s studio and tried to read several verses with a looped bit. This was the beginning of his career.
Thus, Smokepurpp became his creative mentor and began to promote his “protege” to the top of the charts. Garcia became famous, but did not get star disease, like many young performers. On the contrary, he remained grateful to his mentor.
Since then, Smokepurpp has often appeared in Lil Pump videos. Together, buddies sing about sex, drugs and hip-hop. Of course, each of their joint videos is a resounding success, all thanks to the genuine openness and talent of friends.
The same thing happened with the clip called “ESSKEETIT”. Here, friends emotionally shout this phrase, which makes no sense. But popularity, it turned out that there is.
How to use eshkerey on the Internet
The word, uttered once, began to walk independently in various youth groups. The Russian-language Internet also picked up this fashionable trend, and already in June 2024 it became famous. Thus, the escheker can be safely called the main trend of the season:
- VKontakte has a large number of groups in which this word appears. It can mean the theme of music, books, as well as celebrity photos.
- You can find the word Eshkere in the name or surname of a user of a social network. Perhaps this is how teenagers make it clear that they are “in the subject”.
- There are a large number of parodies on the video clip of artists. The most popular song was “I Drop the West”, which belongs to the face of Face.
- This phenomenon appeared on the YouTube show “YouTube”, which is called the “Sergey Druzhko Show”. Also, Lev Shaginyan, who is the host of the “Memes Exchange” column, greeted the audience with this word, which surprised him very much.
It is worth noting that the eschekeree did not have trending positions for long, by the end of summer, fame began to fade.
Eshchekere in turnip
The first, from whose lips this ear-cutting word flew out, was Gezzi Garcia, a native of Florida. He is known to the whole world under the name Lil Pump. In 2024, he reached the age of 17 years, but this did not stop him from acquiring a vivid biography.Lil Pump is a young founder of the idea:
- From a young age, it was a big problem for parents as well as school teachers. He had an aggressive disposition, was expelled from school.
- This incident did not cool his ardor; rather, on the contrary, he realized that his fortune was closely connected with the culture of the street. And when peers gnawed at the granite of science, he wrote poems that were performed to rhythmic music.
- He first achieved popularity at the age of 15. During this period, Lil Pump (this is his creative pseudonym) released a track of the same name.
- Then, as if by magic, hit songs began to appear one after another. All of them were connected in an excellent beat, consistent style and laconic texts. Global success was only a matter of some time.
Many are convinced that the word eschekerei in its own pronunciation resembles the Tatar or Kyrgyz or Central Asian language as a whole. But actually it is borrowed from the English language. In this case, the emphasis is placed on the second syllable. Of course, in the melodic Chuvash language there is a consonant word - “esker”, which means “horde”, “gang”, “gang” in translation. But it has nothing to do with the popular meme.
